Tài liệu Credit Rating Methodology pptx

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Overview of Methodology
By Heather Brilliant, CFA

Morningstar’s credit rating process builds upon the knowledge of companies we have amassed over the past
decade. Just as our equity research methodology is forward looking and based on fundamental company
research, our credit rating methodology is prospective and focuses on our expectations of future cash flows.
Four key components drive the Morningstar credit rating:

1. Business Risk, which encompasses country and industry risk factors, as well as Morningstar's
proprietary Economic Moat™ and Uncertainty Ratings.
2. Cash-Flow Cushion™, a set of proprietary, forward-looking measures based on our analysts'
forecasts of cash flows and financial obligations.
3. Solvency Score™, a proprietary scoring system that measures a firm's leverage, liquidity, and
profitability.
4. Distance to Default, a quantitative model that estimates the probability of a firm falling into financial
distress based on the market value and volatility of its assets.

A company's scores in each area culminate in our final credit rating. Underlying this rating is a fundamentally
focused methodology and a robust, standardized set of procedures and core financial risk and valuation tools
used by Morningstar’s securities analysts. In this document, we provide a detailed overview of how the
Morningstar Credit Rating is derived, and also outline the analytical work that feeds into our coverage of
companies.

Business Risk Evaluation

There are two key elements that comprise our assessment of a firm’s business risk: 1 – economic moat
analysis and 2 – uncertainty analysis.

Morningstar’s Economic Moat Rating
When it comes to company risk, our assessment of a firm’s economic moat is the most important factor. The
concept of an economic moat plays a vital role not only in our qualitative assessment of a firm’s long-term
cash generation potential, but also in the actual calculation and evaluation of the credit rating.

“Economic moat” is a term Warren Buffett uses to describe the sustainability of a company’s future
economic profits. We define economic profits as returns on invested capital, or ROICs, over and above our
estimate of a firm’s cost of capital, or WACC (Weighted Average Cost of Capital). Competitive forces in a
free-market economy tend to chip away at firms that earn economic profits, because eventually competitors
attracted to those profits will employ strategies to capture some of those excess returns. We see the
primary differentiating factor among firms as being how long they can hold competitors at bay. Only firms
with economic moats – something inherent in their business model that rivals cannot easily replicate – can
stave off competitive forces for a prolonged period.

We assign one of three Economic Moat™ ratings: none, narrow, or wide. There are two major requirements
for firms to earn either a narrow or wide rating: 1 – The prospect of earning above-average returns on capital;
and 2 – Some competitive edge that prevents these returns from quickly eroding. To assess the sustainability

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of excess profits, analysts perform ongoing assessments of what we call the Moat Trend™. A firm’s Moat
Trend™ is positive in cases where we think its competitive advantage is growing stronger, stable where we
don’t anticipate changes to our moat rating over the next several years, and negative when we see signs of
deterioration. The assumptions that we make about a firm’s economic moat play a vital role in determining
the length of “economic outperformance” that we assume in our cash flow model.

Our analysts must vet any proposed changes to the Economic Moat ratings of their companies with senior
managers in Morningstar’s equity research department. This layer of accountability underscores the impact
our Economic Moat ratings have on our valuation and ratings processes, as well as on the many products and
services that Morningstar provides.

Evaluating the competitive dynamics and moats specific to the industry in which a firm operates is also
central to our methodology. Even the best operator in the auto parts industry, for example, would have a hard
time overcoming bankruptcies of its core clients. Our industry analyses are communicated across the analyst
department so we can consistently evaluate firms in similar industries.

Uncertainty Analysis
Morningstar’s Uncertainty Rating measures the predictability of future cash flows, based on the
characteristics of the business underlying the stock. Our framework decomposes the uncertainty around
company value into four simplified conceptual elements: range of sales, operating leverage, financial
leverage, and contingent events. Some industries require special adjustments to this formula, but the basic
framework remains focused on bounding the range of the long run cash generating value of the firm.

Assessing Financial Risk

In evaluating financial risk, we score companies on the following three metrics:

Cash Flow Cushion™

Our proprietary Cash Flow Cushion
TM
ratio gives us insight into whether a company can meet its capital
obligations well into the future. We make adjustments to the firm’s reported operating cash flow to derive its
cash available for servicing its obligations, and compare our forecasts for that cash to the company’s future
debt-related obligations, including interest and debt maturities.


Solvency Score™

We consider several ratios to assess a firm’s financial strength, including the size of a company’s obligations
relative to its assets, and the firm’s debt burden relative to its cash flow. In addition to examining these ratios
in past years, our analysts explicitly forecast the cash flows we think a company is likely to earn in the future,
and consider how these balance sheet ratios will change over time. In addition to industry-standard
measures of profitability (such as profit margins and returns on equity), we focus on return on invested
capital as a key metric in determining whether a company’s profits will benefit debt and equity holders. At
Morningstar, we have been focusing on returns on invested capital to evaluate companies for more than a
decade, and we think it is particularly important to understand a firm’s ability to generate returns on capital in
excess of its cost of capital in order to accurately assess its prospects for meeting debt obligations.


Distance to Default

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Morningstar's quantitative Distance to Default measure ranks companies on the likelihood that they will
tumble into financial distress. The measure treats a company's equity as a call option on the company's
assets, with the total liabilities being the strike price. The more likely the company's asset value is to fall
below the value of the firm's liabilities, the greater the likelihood of financial distress. The Distance to Default
expresses how many standard deviations separate the current value of assets from the strike price. Our
proprietary metric is particularly conservative as we use 100% of total liabilities in calculating the Distance to
Default.

Modeling Cash Flows

Analyzing current and past financial statements is important, but a company's ability to meet its debt
obligation can't be determined by gazing in the rear-view mirror. That's why our analysts create a detailed
projection of a company’s future cash flows, based on their independent primary research. Analysts create
custom industry and company assumptions to feed income statement, balance sheet, and cash flow
assumptions into our standardized, proprietary discounted cash flow modeling templates. We use scenario
analysis and a variety of other analytical tools to augment this process. Analysts use a standard operating
company model to forecast the vast majority of our covered firms. But, we have also developed specialized
models for determining credit ratings and valuations for banks, insurance firms, and real estate investment
trusts (REITs).

As a result of our methodology, our model is divided into three distinct stages. Here is how the system works
in practice for operating companies:

First Stage

In the first stage of our model, analysts make numerous detailed assumptions about items such as revenue,
profit margins, tax rates, changes in working capital accounts, capital spending, financing requirements, and
potential cash flow generation. These assumptions span a period ranging from five to 10 years, and they
result in detailed forecasts of the company’s income statement, balance sheet and cash flow statement
during that time period. These projections are a key driver in determining our Credit Rating for a given
company.

Second Stage

The length of the second stage depends on the strength of the company’s economic moat. We define the
second stage of our model as the period it will take the company’s return on incremental invested capital to
decline (or rise) to its cost of capital. We forecast this period to last anywhere from 0 years (for companies
with no economic moat) to 25 years (for some wide-moat companies).

Third Stage: Perpetuity

In the final stage, we calculate a continuing value using a standard perpetuity formula. At perpetuity, the
return on new investment is set equal to the firm’s real WACC, which is our discount rate minus inflation, net
of assumed asset decay. At this point, we believe the firm will no longer be able to invest in new projects to
earn a profit greater than its cost of capital. Thus, the company could be generating significant free cash flow
– the more free cash flow, the higher the value – but any net new investment would destroy value for
stakeholders.


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Analysts look for off balance-sheet assets and liabilities, and adjust their estimates of a firm’s value to
incorporate these impacts. The cash flows from all three stages are then discounted to the present value
using the WACC. By summing the discounted free cash flows from each period, we arrive at an enterprise
value for the firm. Then we can determine a firm’s long-run ability to meet its debt obligations as well as
calculate a fair value for the common stock. The calculations differ for financial firms, but the logic and
reasoning behind our valuation remains the same for these firms as it does for operating companies.

Scenario Analysis
A core part of our research process is to perform scenario analysis on each company we cover. Our analysts
typically model three to five different scenarios, stress-testing the model and examining the distribution of
resulting enterprise values. Such scenario analysis incorporates each analyst's assessment of both business
and financial risk.

The Morningstar Credit Rating

We use our assessment of a firm’s future cash flows, Economic
Moat, Uncertainty, and financial risk to arrive at an overall credit
rating for the firm. Our ratings are completely independent,
objective, and forward looking. We place considerable emphasis
on marrying qualitative and quantitative analysis to arrive at our
Credit Ratings. We apply weightings to each factor we consider,
placing particular emphasis on some of the proprietary metrics
we have honed over time, including Economic Moat. Using
these factors, we rate firms on an industry-standard scale, as
described in the table on the right.
AAA Extremely Low Default Risk
AA Very Low Default Risk
A Low Default Risk
BBB Moderate Default Risk

BB Above Average Default Risk
B High Default Risk
CCC Currently Very High Default Risk
CC Currently Extreme Default Risk

C Imminent Payment Default
D Payment Default



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9

∑
∑
+
5
1
5
1
0
Yr
Yr
Yr
Yr
Yr
ommitmentsntractualCDebtlikeCo
eeCashFlowAdjustedFrdCashTotalLiqui
Components of our Credit Ratings

The Cash Flow Cushion™
By Brian Nelson, CFA

Morningstar's proprietary Cash Flow Cushion™ ratio is a fundamental indicator of a firm's future financial
health, and is a key component of the Morningstar Credit Rating. The measure reveals how many times a
company's internal cash generation plus total excess liquid cash will cover its debt-like contractual
commitments over the next 5 years. At its core, the Cash Flow Cushion™ acts as a predictor of financial
distress, bringing to light potential refinancing, operational, and/or liquidity risk inherent to the firm.

The advantage of the Cash Flow Cushion™ ratio relative to other fundamental indicators of credit health is
that the measure focuses on the future cash-generating performance of the firm via Morningstar's proprietary
discounted cash flow model. By reclassifying certain cash expenses as liabilities to reflect their debt-like
characteristics, our analysts compare future projected free cash flows with debt-like cash commitments
coming due in any particular year. The forward-looking nature of this metric allows the analyst to better
anticipate changes in a firm's financial health, and pinpoint periods where cash shortfalls are likely to occur.
Here is the formulaic representation of the Cash Flow Cushion™ ratio used as a component of the
Morningstar Credit Rating:






Nuts & Bolts
Typically, a bond default occurs as a result of any missed or delayed payment of interest or principal, resulting
in either bankruptcy or a distressed securities issuance. As such, the Cash Flow Cushion™ focuses on the
timing of interest and principal payments (including the debt of joint ventures, if necessary) and considers
other debt-like (off-balance sheet) mandatory cash contractual commitments including lease payments,
pension/post retirement contributions, guarantees, legal contingent obligations, etc. that, if left unpaid, may
ultimately lead to financial distress and/or bankruptcy. The sum of a firm's total cash obligations and
commitments over the next five years forms the denominator in the calculation of the firm's Cash Flow
Cushion.™

Let's walk through an assessment of a firm's debt-like commitments, using 3M as an example:




Dec-09 Dec-10 Dec-11 Dec-12 Dec-13
Contractual Obligations
(Debt Maturity Schedule) (892) (109) (899) (723) (849)
(Interest Expense)
(282) (239) (238) (202) (179)
(Cash Lease Payments)
(111) (73) (57) (32) (22)
(Cash Pension Contributions)
(725) (300) 0 0 0

(Capital Leases)
(8) (7) (7) (6) (5)
Total Cash Obligations and Commitments
(2,018) (728) (1,201) (963) (1,055)

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As the table above reveals, 3M faces a manageable debt maturity schedule, with just over 10% of its total
debt ($6.1 billion) coming due in each year, on average, during the next five years. We see that 3M is also on
the hook for over $1 billion in cash pension contributions through 2010, as the firm's retirement plans were
severely underfunded at the end of 2008 due to declining global markets. However, we don't think the firm
will have any cash pension contributions beyond 2010 due to rebounding equity values, which should ease
that burden. We also consider 3M's cash interest payments, as well as cash outlays for capital leases in
arriving at the firm's total cash obligations and commitments.

After assessing the firm's debt profile and other cash needs, analysts then back out the cash components of
expense items included in net income from continuing operations that resemble debt-like contractual cash
commitments. This may include rent expense, pension expense, and other operating items, but not maturing
debt or other items that were not initially in net income. For example, if a cash debt-like expense item is
originally included in net income from continuing operations, analysts add the cash components of that item
back to net income from continuing operations before including it in total cash obligations and commitments
to avoid double counting. These adjusted items are then tax-effected to arrive at the firm's adjusted net
income from continuing operations.

Sticking with our 3M example, we consider the cash components of interest expense, rent expense, pension
expense (pension service cost), and capital lease expense in arriving at adjusted net income from continuing
operations for the company, per the following:








Our analyst's forecast of 3M's adjusted net income from continuing operations is then used to arrive at
adjusted cash flow from operations. In 3M's case, we expect accounts receivable and inventory two
components of net working capital to fall as a result of sharply declining sales, generating cash for the firm
during 2009. However, we forecast rebounding revenue beginning in 2010, which will likely require working-
capital investment a use of cash:













Dec-09 Dec-10 Dec-11 Dec-12 Dec-13
Adjusted Free Cash Flow
Net Income from Continuing Ops
3,128 3,479 4,102 4,101 4,415

Interest Expense, tax-effected
195 165 164 139 124

Rent Expense, tax-effected
77 50 39 22 15

Pension Service Cost, tax-effected
234 245 263 283 303

Capital Lease Expense, tax effected
6 5 5 4 3

Adjusted Net Income from Continuing Operations
3,639 3,944 4,574 4,549 4,860

Dec-09 Dec-10 Dec-11 Dec-12 Dec-13
Adjusted Free Cash Flow
Net Income from Continuing Ops
3,128 3,479 4,102 4,101 4,415

Interest Expense, tax-effected
195 165 164 139 124

Rent Expense, tax-effected
77 50 39 22 15

Pension Service Cost, tax-effected
234 245 263 283 303

Capital Lease Expense, tax effected
6 5 5 4 3

Adjusted Net Income from Continuing Operations
3,639 3,944 4,574 4,549 4,860

Depreciation Expense
1,071 1,122 1,204 1,293 1,386

Amortization of Other Intangibles
0 0 0 0 0

Impairment of Goodwill
0 0 0 0 0

Other Non-Cash Adjustments to Operating Income
(195) (204) (219) (249) (267)
Deferred Income Taxes & Other Adjustments to Net Income
0 0 0 0 0

Changes in Operating Assets and Liabilities
(Increase) Decrease in Accounts Receivable
272 (139) (225) (242) (260)
(Increase) Decrease in Inventory
159 (80) (97) (223) (236)
(Increase) Other Short-Term Operating Assets
0 0 0 0 0

Increase (Decrease) in Accounts Payable
(84) 58 43 109 103

Increase (Decrease) in Other Current Liabilities
0 0 0 0 0

Adjusted Cash Flow from Operations
4,861 4,701 5,280 5,236 5,586

The firm's total capital expenditures, asset sales/dispositions, acquisitions, and cash flows related to
investments in long-term operating assets are then subtracted from adjusted cash flow from operations in
arriving at the analyst's assessment of the company's adjusted free cash flow. 3M has been highly acquisitive
during the recent past, spending nearly $3 billion to purchase companies over the past three years. We
expect this pace to slow somewhat, but we still forecast continued spending on both acquisitions and capital
expenditures to fund internal growth, as the table below shows:







Dec-09 Dec-10 Dec-11 Dec-12 Dec-13
Adjusted Cash Flow from Operations
4,861 4,701 5,280 5,236 5,586

(Capital Expenditures)
(1,030) (1,000) (1,000) (1,000) (1,000)
Asset Sales & Dispositions of Discontinued Operations
0 0 0 0 0

(Acquisitions) and (Increase) Decrease in Net Long Term Operating Assets (347) (363) (390) (419) (419)
Additions/Subtractions to Adjusted Free Cash Flow 0 0 0 0 0

Adjusted Free Cash Flow 3,485 3,338 3,890 3,818 4,168
The sum of the analyst-adjusted free cash flows for 3M over the next five years is then added to the firm's
current total excess liquid cash and cash equivalents ($1.85 billion) in forming the numerator of the Cash
Flow Cushion™. In its truest form, the numerator for 3M reveals its total liquidity available to service debt-like
cash commitments over the five-year period.





Current Dec-09 Dec-10 Dec-11 Dec-12 Dec-13
Liquid Cash and Cash Equivalents
Excess Cash and Cash Equivalents
1,849 3,399 4,847 6,842 8,787 11,086

(Illiquid Cash and Cash Equivalents)
0 0 0 0 0 0

Total Liquid Cash and Cash Equivalents
1,849 3,399 4,847 6,842 8,787 11,086


Cash Flow Cushion
TM
and Morningstar Credit Rating
The Cash Flow Cushion™ ratio used in the generation of the Morningstar Credit Rating represents how many
times total excess liquid cash plus internal cash generation will cover debt-like contractual commitments
over the next five years. In 3M's case, we expect the firm's total cash balance plus the sum of its forward
adjusted free cash flow to cover its debt-like contractual commitments 3.5 times (344.5%) over the next five
years, which is a very healthy measure:







5-year Cash Flow Summary % of Commitments
Millions
Total Cash Balance (t=0) 1,849 31.0%
Sum of 5-year Forward Adj. FCF 18,698 313.5%
Total Cash and Cash Generation, 5 yr 20,547 344.5%
Total Cash Commitments, 5 yr (5,965)

Analysts also consider an annual variant of the Cash Flow Cushion™ to assess the financial health of the firm
on a rolling basis. If this particular ratio falls below 1 in any forecast year, the company may be exposed to
potential financial/operational distress or refinancing risk in that given year. In 3M's case, the firm's annual
ratio is comfortably above the possible default line of 1, signaling that no such risk is present.

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Annual Cash Flow Cushion
0.0
5.0
10.0
15.0
Annual Cash Flow Cushion
2.64 9.25 7.28 11.07 12.28
Possible Default Line
11111
Dec-09 Dec-10 Dec-11 Dec-12 Dec-13











Debt Refinancing Assessment within the Cash Flow Cushion™
Within the Cash Flow Cushion™, an analyst may make subjective assessments of the risks posed by debt
maturities. We may address part of this risk using an asset adjustment in certain cases for firms with long-
lived assets such as REITs and utilities. By considering the value of assets on the balance sheet such as
inventory, accounts receivable, and property, plant, and equipment, we can estimate the collateral available
for a lender to lend against either explicitly using secured debt, or implicitly through unsecured debt and
associated covenants. Through assumptions, including approximations of market values for those assets and
acceptable loan-to-value ratios, we assess whether a lender would be willing to refinance an upcoming debt
maturity. The asset adjustment will offset all, part, or none of expected debt maturities in the Cash Flow
Cushion™ depending on analyst assumptions in each year. For example, aggressive assumptions such as
high asset values and loan-to-value ratios will create a larger borrowing base, increasing the likelihood that
the asset adjustment will offset future debt maturities, thereby increasing the Cash Flow Cushion ™.

Business Risk Factors
Two separate scores converge to form our Business Risk Score: Country Risk and Company Risk. Once we
assign these two component scores, we weight them as follows to determine the overall Business Risk
score for each company:

Country Risk 10%
Company Risk 90%


Country Risk

No matter how solid a company's finances, if it operates in an unstable political or economic environment, it
deserves a lower credit rating than a similar firm operating under more benign conditions. Because a
significant percentage of our coverage includes firms domiciled outside the United States – and those that
call the United States home but have considerable non-U.S. operations – we incorporate an evaluation of
country risk where appropriate. Some components that we consider are differences in expected inflation,
financial disclosure, expropriation risk, and other specific operating-market differences. Country risk
considerations are incorporated across the analyst department to ensure consistency. We score each
country 1 to 25 (with 25 being best) based on five general areas.


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Political Stability

Does the country have a well-established method of transferring political power, and does it operate free of
foreign interests?

Legal System
Does the country have a tradition of respecting contracts and a well-established framework for settling legal
disputes?

Interest Rate, Inflation Stability
Is the country's political establishment committed to sound economic, monetary, and fiscal policies that
result in low inflation, relatively stable interest rates, and manageable government debt?

Robustness of the Financial Markets/Strength of Banking System
Does the country have a rational, predictable regulatory regime, with established, transparent rules in areas
like accounting, securities-market regulation, capital requirements, and government disclosure?

Credit History
Does the country have a history of respecting its debt obligations, or has the political establishment defaulted
on sovereign debt or inflated it away?

Company Risk

We score each company on seven company-specific risk factors. The emphasis here is on the inherent
characteristics of the firm regardless of its current balance sheet (which we capture with other measures).
Measures such as the Economic Moat and Uncertainty Rating also contain an inherent industry element.
Some industries are more conducive to Economic Moats than others, and some industries have inherently
higher levels of uncertainty about future cash flow.

Economic Moat Rating
An essential part of our company analysis is the Economic Moat rating, which encapsulates our view as to a
company's competitive advantage and ability to earn excess returns on capital. We assign a score based on a
company's Economic Moat Rating, as determined by our analysts.

Moat Rating Score
Wide 10
Narrow 5
None 1

Uncertainty Rating
We assign a score based on a company's Uncertainty Rating, as determined by our analysts. Morningstar's
analysts assign Uncertainty Ratings based on their estimation of the range of possible revenues over the next
three years, the company's operating leverage, and the company's financial leverage. We assign the scores
as follows:



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Uncertainty Rating Score
Low 10
Medium 7.5
High 5
Very High 2.5
Extreme 1

Size
Smaller companies are inherently less stable, and more vulnerable to financial distress, than larger firms. We
assign companies a score based on revenue as follows:

Annual Revenue Score
Greater than $25 billion 10
Between $13 billion and $25 billion 9
Between $7 billion and $13 billion 8
Between $4.5 billion and $7 billion 7
Between $3 billion and $4.5 billion 6
Between $1.8 billion and $3 billion 5
Between $1 billion and $1.8 billion 4
Between $500 million and $1 billion 3
Between $200 million and $500 million 2
Less than $200 million 1

Product & Customer Concentration
An important factor in the stability of a company's future revenues and profits is the diversification of both its
product portfolio and its customer base. Other things equal, a company with a wide variety of products sold
to a variety of end markets is less subject to economic or regulatory shocks than a more-focused company.
Our analysts assign a Concentration Score to their companies on a scale of 1 to 5, with diversified firms
(examples: 3M and Johnson & Johnson) scoring a 5, and companies with a single product or narrow base of
customers scoring a 1.

Stewardship Grade
Our analysts assign each company we cover a Stewardship Grade of A through F. The Stewardship Grade
captures our view of a company's transparency, board independence, incentives and ownership, and investor
friendliness. We feel these are key components in determining whether a company's management team is
looking out for investors (whether equity or bond holders) as opposed to their own interests. We map these
grades to scores (A=5, B=4, C=3, D=2, and F=1).

Dependence on Capital Markets
Our analysts score each company on its need to access the capital markets over our five-year forecast
horizon. Because capital markets are inherently unpredictable, a company whose survival depends on them is
more at risk than a company that can ignore the whims of the market. If the company definitely must access
capital markets over the next five years, it scores a 1. If it could easily continue to operate if all capital
markets closed for five years, it scores a 5.


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